Missions & Goals

The mission of REACHUP, Inc.
is to advocate for and mobilize resources to help communities achieve equality in healthcare and positive health for families.

Organizational Vision
: The vision of REACHUP, Inc. is to be known as a nationally recognized center of excellence, assisting in creating a community where there is equality in healthcare and health for all families.  

Community Vision
: Everybody being healthy. Everyone having the opportunity to achieve good health.


To build community capacity aimed at improving racial and ethnic equity in healthcare and positive health outcomes for families in the Tampa Bay region by one half percentage point annually by doing the following:
Educate and inform staff, consumer, community partners and other stakeholders on current minority health issues
Collaborate and network with other minority non-profit organizations providing similar and complementary services.
Provide annual training to staff and consumers on minority health and professional development.
Increase employment and entrepreneurial capacity and opportunities for residents in the service area and beyond.To advocate on issues of health that bring about improved health outcomes in the Tampa Bay area.
Provide information, technical assistance and consultation for policy makers, organizations and agencies working to promote equity in healthcare throughout the area.
Study media and health updates monthly to remain current on the status of healthcare disparities locally, statewide, nationally, and globally.

To provide organizational and resource development for sustaining and growing REACHUP that includes: Central Hillsborough Healthy Start,  and other approved program initiatives.
Promote 100% annual Board giving by members
Participate and organize at least one major fundraising event annually
Recommend and assist in grant writing and business development opportunities
Review and approve annual budgets of REACHUP and it approved affiliates
Provide assistance and support in areas of human resources, marketing, and technologies